Aluminium trade fair stands

At aluminium fairs the stand must not compete with the product. A profile manufacturer’s product is already an exhibition of surface and cross-section; keeping the stand surfaces calm brings the displayed profile forward. In this sector we keep the colour palette narrow and aim the lighting at the product. Three of our four builds were in Düsseldorf and one in Istanbul. Sizes ranged from 38 m² to 96 m²; three used the maxima modular system and one custom timber. For profile display we built vertical presentation solutions that show the cross-section at eye level. The visitor in this sector is a technical buyer who comes to examine samples and talk price. Giving the seated meeting area more room than the open display floor usually brings in more business.