Which stand type fits you? Meet the four systems.
The right stand type depends on your budget, your fair calendar and your brand’s goal. We build all four systems in our own workshop and install them with our own crew. Below, each is explained in the language our clients use.
Do not just read about timber and maxima stands: in our 3D pre-design space you can build and compare both yourself.
Design your own stand01 · Custom Timber Stand
If you want a stand that is yours alone, we draw it with you from scratch, build it in timber in our Beylikdüzü workshop and put it up in the hall with our own crew.
No off-the-shelf system is used: a structure that belongs only to you is designed in form, surface and light, built on a timber frame in our own workshop and finished with painted or veneered surfaces. It resembles no other stand in the hall — this type delivers the strongest brand impact.
- Fully original form; curved surfaces and custom furniture are possible.
- Unlimited finishes across paint, veneer and illuminated surfaces.
- Delivered without surprises thanks to workshop pre-assembly and light tests.
02 · Modular Stand
If the fair is close, a modular stand is the right call: it goes up in a day or two on a stock profile system, with graphics printed for your project.
Built on aluminium profile systems, the modular stand is the type of quick builds: the structural grid comes in standard dimensions while printed surfaces and graphics are produced for the project. At small and mid sizes the time from drawing to build shortens noticeably; it is the first type exhibitors with a tight fair calendar ask about.
- Built in 1–2 days; highly efficient at small and mid sizes.
- Print and graphic surfaces are produced for the project; the fascia reads as one piece.
- The standard profile grid shortens drawing and production time.
03 · Maxima Stand
If you want a large, tall stand without waiting for a timber build, the maxima system suits you: columns and beams go up fast and the surfaces are dressed for your brand.
Maxima is the heavy-duty system of wide-span aluminium box profiles: it carries tall walls, large LED surfaces, mezzanines and store rooms. It is the right type for brands that want the custom look at large sizes with modular build speed.
- Heights up to 6 metres; towers and fascias without rigging.
- An uninterrupted facade for large print and LED surfaces.
- A mezzanine and a closed meeting room can be built.
04 · Pop-up Stand
If you need a light, quick solution for a small space, a portable stand is enough: it travels in its case, goes up in minutes and needs no build crew.
The pop-up stand is a fold-out frame with a single magnetic print skin. Two people set it up in ten minutes without tools; it travels in a car boot in its carry case. It is the most practical answer for roadshows, seminar foyers, hotel events and small fair spaces.
- Up and down in 10 minutes, no tools needed.
- The one-piece fabric or PVC print resists creasing and washes clean.
- Comes as a full set with a lighting kit and a promo counter.
Compare the four types side by side.
| Custom Timber | Modular | Maxima | Pop-up | |
|---|---|---|---|---|
| Budget | ₺₺₺₺ | ₺₺ | ₺₺₺ | ₺ |
| Lead time | 6–8 weeks | 2–3 weeks | 3–4 weeks | 3–5 days |
| Build | 2–3 days | 1–2 days | 2 days | 10 minutes |
| Structure | Purpose-built frame | System profile | Box profile | Folding frame |
| Originality | Highest | Graphics only | High | Print only |
| Ideal size | 60 m²+ | 12–72 m² | 50–300 m² | 3×3 – 4×6 m |
We build all four types in our Istanbul workshop and install them with our own crew across Türkiye, Europe and the Gulf. Undecided? Send your fair details and we will recommend the right type with a comparative budget.
Three types not in the table: island and corner, double-decker, country pavilion
The four types above are separated by production method. There are three more, named after the shape of the plot or the size of the stand; each can be built with one of the methods above.
Island and corner stands are about how many sides of the plot face an aisle. On an island plot open on four sides we design for four faces and bring storage and graphic surfaces inside the stand. On a corner plot open on two sides the back wall carries graphics and storage; the build is shorter.
A double-decker moves the meeting and hospitality area to an upper floor on large plots. It needs a height permit and a signed structural calculation from the organiser; we prepare both. It can be produced in timber or with the maxima system; we recommend starting at least ten weeks ahead.
A country pavilion is a stand where several exhibitors share one roof. Common information, meeting and catering areas and each company’s own section are built in one design language. We collect exhibitor details with a one-page form and run the schedule together with the organiser.
How we choose the stand type: three questions
The first question is floor area. Between nine and twenty square metres a portable or modular layout is usually enough; above fifty square metres custom timber or the maxima system comes in, because a large area needs height and enclosed volume so it does not look empty.
The second question is how many fairs a year you attend. To a company exhibiting at one major fair and putting its brand forward we recommend custom timber. For a company attending several fairs a year the maxima system fits better: the same system adapts to different plots and the build is short.
The third question is the hall’s build time. If the organiser allows one day for the build, custom timber will not fit that schedule; modular or maxima is chosen. With three days or more, timber builds comfortably. Once we have these three answers we write which type fits you, with the reasoning.
Why build times differ so much
Portable and modular stands go up in a day, because the parts are cut and numbered in the workshop and only assembled in the hall. The maxima system takes two to three days; high walls, mezzanine assembly and LED facade wiring take time.
A custom timber stand builds in three to ten days in the hall. What sets the time is not the size of the stand but the number of jobs done on site: paint touch-ups, glass fitting, concealed lighting and furniture placement. Because we do a trial build in the workshop, the time in the hall matches the time on the drawing.
To these we add the build days the organiser allows and the hour the vehicle may enter the hall; the build schedule in the quote accounts for both.
Frequently asked about stand types
Can we combine a timber stand with a modular one?
Yes — it is the solution we recommend most. The frame stays modular while the facade and furniture are custom timber; you combine an original look with the build speed of a system stand.
What is the difference between Maxima and modular?
Both are aluminium systems; the difference is load capacity. Maxima’s box profiles carry tall walls, LED facades and mezzanines; the standard modular system is for small and mid-scale builds.
Is a pop-up stand suitable for large fairs?
Not as the main stand; but at large fairs it works well as a second point, a seminar corner or a press spot. At roadshows and hotel events it is enough on its own.
What is the difference between an island and a corner stand?
The difference is the number of open sides. An island stand is open on all four sides; it draws visitors from every direction, but with no walls, storage and graphic surfaces have to be solved inside the stand. A corner stand is open on two sides; the back and side walls serve both graphics and storage. On an island plot we design for four faces, so production and build take a little longer than a corner.
Which permits does a double-decker stand need?
A height permit and structural approval from the organiser; most halls require a signed structural calculation for an upper floor. We prepare the calculation and the application. The upper floor is used for meetings or hospitality; the build takes a few days longer than a single-storey timber stand, so we recommend starting a double-decker at least ten weeks ahead.
Do you also build country pavilions?
Yes. A country pavilion is a large stand where several exhibitors share one roof; common areas (information desk, meetings, catering) and each company’s own section are built in one design language. The most time-consuming part is collecting graphics and product details from the exhibitors; we use a one-page form per exhibitor and manage the schedule together with the organiser.
Send your fair date and floor size; we recommend the right stand type with a comparative budget.