Stand design
Planning a 36 sqm island stand
3 min readLokman Türkoğlu
18 articles · 11 guide clusters
Exhibition stand guides
Exhibition stand costs, stand types, build processes and preparing for fairs abroad — all drawn from real projects, focused on budget and return.
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18 articles · page 1/2
Stand design
Ten common mistakes in stand design
The same mistakes recur in stand design: a blocked entrance, an unreadable name, a store with nowhere to go, artwork sent late. Here are ten of them, one by one.
2 min readLokman Türkoğlu
Stand design
How the number of open sides changes the design
The same floor area is one stand with a single open side and quite another with four. The number of open sides changes the plan, the graphics and the store position at once.
2 min readLokman Türkoğlu
Stand design
Building a colour and material palette
A palette is built from three colours and three materials. More scatters the stand, fewer flattens it. What decides is not taste but the product itself and how the hall is lit.
2 min readLokman Türkoğlu
Stand design
Screens and video walls on a stand
A screen is the easiest thing to add to a stand and the hardest to make useful. Without the right size, the right height and content that works muted, it becomes expensive wallpaper.
2 min readUğur Yılmaz
Stand design
The eye-level rule in product display
A product below eye level goes unseen. Display height, the weight of the exhibit and where the visitor stands are one problem, to be solved together.
2 min readLokman Türkoğlu
Stand design
How many seats should a meeting area have
The size of a meeting area is set by the team, not the floor area. As many sales people on site means as many simultaneous conversations, and that gives you the table count.
2 min readLokman Türkoğlu
Stand design
Storage and back-of-house: the invisible square metres
Put storage into the plan last and there is no room for it, so a corner of the meeting area becomes the store. The invisible square metres decide how tidy the visible ones stay.
2 min readLokman Türkoğlu
Stand design
Stand flooring and platform decisions
Flooring is the least looked at and most used surface on a stand. The platform decision draws the boundary, hides the cabling and sets how tired the team is by closing time.
2 min readLokman Türkoğlu
Stand design
Carrying brand identity onto a stand
Brand identity does not move onto a stand by enlarging the logo. When colour, material, proportion and tone work together, visitors recognise the company before they read the mark.
2 min readUğur Yılmaz
A guide is good; the floor is better.
If your question is bigger than a guide, send the fair name, dates and floor size; we come back within two working days with a concept direction and budget frame.